Jacquemus, the designer who everyone loves just dropped a collection made primarily of Linen fabrics. The good thing about Linen, it is not only a stylish fabric, who doesn’t love a good linen dress or trouser in the summer, is that if they are not dyed they are 100% biodegradable. Not only has Jacquemus used natural Linens and wools, when they have been dyed, they have been dyed naturally with vegetable dyes. In contrast to last seasons vivid bright pinks and yellow, this collections palette is a lot more natural and earthy. Colours ranged from Pale Olives, pale purples, baby blues and the natural familiar colour linen typically comes in. This is important because Fashion is the 2nd biggest pollutant and contributor of waste in turn contributing to global warming. This contribution is calculated to a total of 4% to the worlds waste. This may not seem a lot but that is a staggering 92 tonnes of non degradable, meaning synthetics like polyester and heavily toxicated from unnatural dyes.
Jacquemus, made more popular for his ‘Le Chiquito’ mini bags, the French Designer started his career at the age of 19. Though some may argue much younger, as his first real experience with creating was at the tender age of 7. Pulling inspiration from the popular Japanese brand Commes De Garcon, Jacquemus designs focus on minimalist constructions with an asymmetrical edgy twist, creating collections reminiscent of a fun more refined 90s vibe that has brought him much success. His popularity has increased with the help of instagram fashion influencers where he runs his own page. His Autumn Winter 2020 collection was set at a ‘humongous building at La Defense, at the edge of Paris, and took half the city with him’ The sight was quite surreal with the models walking diagonally through the gigantic illuminous white square, With the industries most affluent models blessing the runway. One thing I love about Jacquemus is his inclusivity of models of all ethnicities, it is definitely not a spot the black scenario at this show.
Simon Porte Jacqumeus showed sexy figure fitting linen spaghetti strap dresses teamed with 90s style bandanas and off the shoulder knits that I, for one, being a 90s baby am here for. It definitely reminded me of the earlier episodes of SATC. See references below.
Overall I think The show was fun to watch and incorporated elements of nostalgia, if minimalism and or sustainabliltiy then this collection may be worth your while. It does remind me of Kanye Wests collection as the colour palette is similar however expected when working with linens. Let me know What you think of the set and collection and his use of models in the comment section below.
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